If Interbrand 100 was a person.
That’s how passionate and knowledgeable I am about building strong brands. I’m assuming this obsession…ahem, or expertise… began forming at some point in grade school. I was always scattering images from fashion publications across my bedroom walls. I constantly pored over the pages of Vogue, Vanity Fair, and i-D magazines gushing over goodies I could not presently afford, and wondered what they did to get there in the first place. How did these models and these brands and these products gain so much recognition?
On this blog you won’t find endless articles with textbook methods on how to build strong brands or me drooling over the world’s most well-known companies. Instead, my focus is on teaching you how to think like a brand practitioner and how learning these skills can make you better at whatever it is you do and strengthen whatever it is you’re building. I’ll also share wisdom from my lived experiences on how pursuing wholeness made me a better entrepreneur.
If you like what you read here, I hope you’ll consider staying a while. I’m inviting you and others like you to press on toward our goals together. Welcome.
mela@goaldbrand.com
